Yippee, the celebratory season has arrived! For many, the idea of Christmas will conjure up images of champagne flutes clinking, mulled wine in front of the fire, and boozy get togethers. However, for those embracing a Christmas without all those alcoholic drinks it can be just as festive, flavourful and fun. As non-drinkers for over 10 years, Julia and Peter truly appreciate the importance of delicious all-natural non-alcoholic alternatives. That’s one of the many reasons they first started brewing their Botanical kombucha and launched the celebratory Heritage range.
The Rise of Non-Alcoholic Drinks
Currently there’s quite shift taking place in the UK. While traditional alcoholic beverages have long been the cornerstone of social gatherings, the non-alcoholic drinks market is booming. This is driven by a combination of health-conscious consumers, an increasing number of sober-curious individuals, and the growing quality of non-alcoholic products.
A recent study by Kantar revealed that over 6.5 million UK adults are now choosing to go alcohol-free. A significant portion of these consumers cite taste and quality as the main reasons for their shift thanks to the increasing variety of products available. New brands are constantly emerging whilst established ones are expanding their range of non-alcoholic offerings. There’s now a wider choice of non-alcoholic beers, wines and zero-proof spirits than ever before.
One With & One Without
For many, this trend isn’t always about abstaining from alcohol entirely, but rather expanding choices and enhancing the social experience. Increasingly popular is the ‘one with, one without’ also known as the ‘zebra’ approach. This is where you alternate between alcoholic and non-alcoholic drinks throughout the evening. This allows you to enjoy your social time just as much, if not more, without overindulging.
It’s an appealing approach for those who want to savour the night without the after-effects. It’s about maintaining the joy and camaraderie of social drinking whilst having the option to pace yourself throughout an entire evening or event.
Who’s Choosing to Avoid Alcohol?
Something For Everyone
Next time you’re organising celebrations with friends or family, rather than grabbing something at the last minute, how about considering a delicious non-alcoholic alternative? Whenever there’s a get together, you’ll always have people who for a variety of reasons can’t or don’t want to have a drink.
Now you can offer them something that’s just as flavourful, celebratory and fun. With our Heritage range, you can choose between Blush Rose a non-alcoholic pink bubbly or Elderflower Sec a non-alcoholic white fizz. Not only that but you don’t even need to think about mixers if you want to offer a mocktail.