Evolving Nature of Celebratory Drinking

Yippee, the celebratory season has arrived! For many, the idea of Christmas will conjure up images of champagne flutes clinking, mulled wine in front of the fire, and boozy get togethers. However, for those embracing a Christmas without all those alcoholic drinks it can be just as festive, flavourful and fun. As non-drinkers for over 10 years, Julia and Peter truly appreciate the importance of delicious all-natural non-alcoholic alternatives. That’s one of the many reasons they first started brewing their Botanical kombucha and launched the celebratory Heritage range.

The Rise of Non-Alcoholic Drinks

Currently there’s quite shift taking place in the UK. While traditional alcoholic beverages have long been the cornerstone of social gatherings, the non-alcoholic drinks market is booming. This is driven by a combination of health-conscious consumers, an increasing number of sober-curious individuals, and the growing quality of non-alcoholic products.

A recent study by Kantar revealed that over 6.5 million UK adults are now choosing to go alcohol-free. A significant portion of these consumers cite taste and quality as the main reasons for their shift thanks to the increasing variety of products available. New brands are constantly emerging whilst established ones are expanding their range of non-alcoholic offerings. There’s now a wider choice of non-alcoholic beers, wines and zero-proof spirits than ever before.

One With & One Without

For many, this trend isn’t always about abstaining from alcohol entirely, but rather expanding choices and enhancing the social experience. Increasingly popular is the ‘one with, one without’ also known as the ‘zebra’ approach. This is where you alternate between alcoholic and non-alcoholic drinks throughout the evening. This allows you to enjoy your social time just as much, if not more, without overindulging.

It’s an appealing approach for those who want to savour the night without the after-effects. It’s about maintaining the joy and camaraderie of social drinking whilst having the option to pace yourself throughout an entire evening or event.

Who’s Choosing to Avoid Alcohol?

Interestingly, the trend towards non-alcoholic beverages isn’t just for the younger crowd. A significant number of over-50s are now choosing to avoid alcohol. Recent surveys indicate that 25% of over 50s in the UK now opt for non-alcoholic drinks. It’s a big shift towards health-conscious living and mindful consumption. For many in this age group, non-alcoholic drinks offer a way to maintain their social life and enjoy a sophisticated drink that complements their lifestyle, without the concerns associated with alcohol.

Something For Everyone

Next time you’re organising celebrations with friends or family, rather than grabbing something at the last minute, how about considering a delicious non-alcoholic alternative? Whenever there’s a get together, you’ll always have people who for a variety of reasons can’t or don’t want to have a drink.

Now you can offer them something that’s just as flavourful, celebratory and fun. With our Heritage range, you can choose between Blush Rose a non-alcoholic pink bubbly or Elderflower Sec a non-alcoholic white fizz. Not only that but you don’t even need to think about mixers if you want to offer a mocktail.

Our Heritage Jasmine Bellini inspired by the classic peach bellini cocktail is a ready-to-go non-alcoholic cocktail in a bottle. If it makes life simpler and tastes delicious, we say … cheers to that!

Other News

Roses & Love

Roses speak to our hearts, as shown by the long history of love associated with them. The red rose stands for passion, love and romance. That

Will You Come Wassailing?

Singing at fruit trees may seem like an unusual activity on a cold winter’s day but it’s part of a very old tradition called wassailing.

Good For Your Gut Veg Pledge

Here at Mighty Brew, we’re already big fans of vegetables but one of our Pledges was to eat even more of them! Another of our passions is of course good gut health, so we thought we’d combine these two topics and look at everyday vegetables